The Galaxy Z Fold 8 just broke cover in a Samsung store — and the US price has leaked too

What you need to know

• The Galaxy Z Fold 8 Ultra is expected to cost $2,099 in the US, which is $100 more than last year's Galaxy Z Fold 7.
• The wider Galaxy Z Fold 8, tipped to take on the iPhone Ultra, is rumored to start at $1,899 for the 256GB base model.
• A Reddit user claims a Samsung store in South Korea is already displaying the Galaxy Z Fold 8 ahead of its official reveal.
• Samsung has confirmed its next Unpacked event for July 22 in London, where the Z Fold 8 series will finally go official.

As if there was nothing left for the Samsung Galaxy Z Fold 8 series to leak, we now have images showcasing the official device a week ahead of launch, along with rumored pricing.

We're only about a week away from the official debut of the Samsung Galaxy Z Fold 8 series. The company has already confirmed its Unpacked event for July 22 in London. But ahead of the launch, we've already heard about European pricing for the Galaxy Z Fold 8 series, and now U.S. pricing has leaked as well.

As reported by Korean outlet SE Daily, the Samsung Galaxy Z Fold 8 series will be priced above $2,000 in the U.S. According to the outlet, the standard Galaxy Z Fold 7 successor, reportedly to be called the Galaxy Z Fold 8 Ultra, will "likely" be priced at $2,099.

The wider Galaxy Z Fold 8, said to compete with the upcoming foldable iPhone Ultra, will sit at $1,899.

Samsung seems to have spoiled its own launch

(Image credit: Reddit u/GalaxyNote7Recalled)

It's worth noting that these prices are for the base 256GB variant, with higher storage options likely costing more. For comparison, last year's Galaxy Z Fold 7 started at $2,000, meaning its direct successor will be $100 more expensive.

The most interesting bit, though, is that Samsung has allegedly already pulled the trigger and started showcasing the wider Galaxy Z Fold 8 on retail displays in Korea.

A Reddit user claims a Samsung store in South Korea has already put the Galaxy Z Fold 8 out on display. The user says a Samsung store employee "confirmed" the device on display was indeed the Z Fold 8, and they even managed to sneak in a photo of it.

The retail unit doesn't mention the Galaxy Z Fold 8 name anywhere, but it lines up pretty closely with what's leaked so far.

This might be the first time Samsung has showcased a device ahead of its official reveal, and it's interesting to see that the company's new form factor is real and arriving soon.