Google has officially purchased Fitbit for $2.1 billion

Google's doing this to further invest in Wear OS.

What you need to know

• Google has acquired fitness-tracking giant Fitbit.
• The deal was completed for a total of $2.1 billion.
• Rumors about the purchase were circulating earlier this week.

Bright and early on November 1, 2019, Google announced that it has entered an agreement to buy Fitbit for $2.1 billion.

Google's Senior Vice President of Devices & Services, Rick Osterloh, broke the news on the official Google blog, saying:

Over the years, Google has made progress with partners in this space with Wear OS and Google Fit, but we see an opportunity to invest even more in Wear OS as well as introduce Made by Google wearable devices into the market. Fitbit has been a true pioneer in the industry and has created engaging products, experiences and a vibrant community of users. By working closely with Fitbit's team of experts, and bringing together the best AI, software and hardware, we can help spur innovation in wearables and build products to benefit even more people around the world.

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